As a car enthusiast, I love attending events that automakers put on to get the average consumer into their cars. That’s because there’s free food, plenty of freebies like headphones, beanies, and caps, as well as the occasional gift card. Manufacturers put on these events because a) if people are willing to sit through hours of timeshare presentations for a $20 radio, there’s people willing to spend an afternoon test driving their products and b) they understand dealerships aren’t exactly the best places for sampling numerous models of their brand’s vehicles. (“Let me get this straight. You want to test drive the A3, A4, A6, and A8?! And you don’t know if you’re buying on a Saturday!? Go bother the Infiniti dealership!”)
Read MoreClunkerture Must Reads: The Reckoning
Yes, after weeks of not posting on Clunkerture, I’ve decided to publish something. I agree that it’s probably not something interesting to much of the audience (if there even is one). But since people do come here to read things, it only makes sense to provide a review of yet more reading material (in this case a 400+ page book), in between the weeks it takes me to put up a new post on Clunkerture.
Read MorePress Release Rewind: The Ford Centennial Edition Vehicles
It was December 2002. Ford was getting prepared to celebrate its 100th anniversary in June of the very next year. So they did what any other company would do. They decided to create an anniversary edition of their products to a) get higher transaction prices and b) make owners believe that their car will hold its value down the line.
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