As a car enthusiast, I love attending events that automakers put on to get the average consumer into their cars. That’s because there’s free food, plenty of freebies like headphones, beanies, and caps, as well as the occasional gift card. Manufacturers put on these events because a) if people are willing to sit through hours of timeshare presentations for a $20 radio, there’s people willing to spend an afternoon test driving their products and b) they understand dealerships aren’t exactly the best places for sampling numerous models of their brand’s vehicles. (“Let me get this straight. You want to test drive the A3, A4, A6, and A8?! And you don’t know if you’re buying on a Saturday!? Go bother the Infiniti dealership!”)
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