One afternoon, instead of writing a feature about the terribleness of the Land Rover Freelander SE3, I was surfing the web, wondering if every automaker with a six-figure vehicle in its line-up has a partnership with a watchmaker. After all, watchmakers need to sell their wares, and who better to cater to than someone who can point to a car on an auto show turnstile, says “I want that one,” and promptly be put on an 18-month waiting list?