Today’s topic of discussion is luxury car brands that are fighting to stay relevant. Unfortunately, there are a number of brands that fall into that category. There’s Lotus, maker of the Evora, a “2+2,” yet manages to be uncomfortable for everyone involved. There’s Aston Martin, a company learning the risks of using the same platform for the last ten years and of using Chinese “plastic.” And there’s Acura, all of whose vehicles scream “entry-luxury” and whose salesmen scream “Don't forget us! We're going to have a new NSX in five years or so!”
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